6 Reasons Why You Need A Website
I get asked this question pretty much every time I am meeting with a new client, the inevitable “why do we need to spend money on this.” While each business is different in their goals, here are six reasons why you would need a website that apply to any new or existing venture.
Reason #1 – More Customers
More than 2.4 billion people use the internet everyday, and over 90% of those people have either purchased something or contacted a company online in the past several months. Why would you not want to take advantage of this: it is one of the easiest ways to grab new customers.
Reason #2 – Online Brochure
Lets face reality: we live in a digital age. Companies used to spend millions creating brochures and distributing them to potential clients. You can skip all that entirely by creating an online brochure. Your potential customers can not only find out about you and any of your products online, but they can do so whenever it is convenient for them. Not only that but changing or updating is a fraction of the time and cost.
Reason #3 – 24 hours a day
Your website runs 24/7 without any supervision or need to lock it up. No need to check in, or tell it to quit taking so many smoke brakes or hanging out in the break room. You set it up correctly, and it does its job: day in and day out. You can always be there for your customers
Reason #4 – Email
I have touched on this before in my last post about the essential business tools everyone should take advantage of here. It is more professional and easier to remember an email associated with your company than the one you set up sometime at your kitchen table. I know your love [email protected], but it really doesn’t resonate with customers. Just get this done now.
Reason #5 – Communication with Customers
Showcase a blog or even a news feed on your website and you can update customers on your newest, offers, products, promotions, events or any other content you wish to market. You can also greatly reduce the cost of customer support by integrating a ticketing system or even adding a simple FAQ on your site.
Reason #6 – Credibility
Like it or not having an online site brings credibility, business value and helps with goals for your business. It shows clients and customers that you are a credible source of information or products in your field and establishes a solid point of reference and contact.
The bottom line
It’s easy and within most budgets to get a website up and running and the benefits far outweigh the cost. It is both a powerful tool and an investment that continues to return over and over. Shoot us a message today and we can discuss what the best option would be for you. Until then, onward!